On the occasion of the Chongyang Festival, Ping An Healthcare and Technology Company Limited ("Ping An Good Doctor" or "Ping An Health", Stock Code: 1833.HK) is pleased to announce the launch of “Xiaoxinbao”, a brand new product to serve the elderly. Through a one-stop professional team of butlers, family doctors, senior accompanying physicians and nurses, the product will provide users with proactive, tracking and accompanying high-quality services, and guard the elderly's various medical and health needs, aiming to make the elderly's access to medical care worry-free, worry-free of chronic illnesses, and worry-free of serious illnesses.
Serving as the guiding force behind elderly healthcare
According to the United Nations, by 2050, China's elderly population (65 years and above) is projected to reach 477 million, constituting 34.9% of the total population. This implies that China is on the cusp of a severe aging challenge in the future which would, in turn, spur a significant rise in elderly care and healthcare services demand. The elderly, due to declining physical abilities and often grappling with chronic or underlying health conditions, represent one of the most significant demographics in healthcare consumption. Their need for professional healthcare services is increasing and rigid. However, due to long-term solitary living or due to children engaged with demanding routines, timely medical intervention and care can pose a challenge.
According to recent census data, China boasts a population of 150 million elderly who live alone, with 7.72 million aged individuals residing solitarily. Ping An Health profoundly recognizes the unique medical requirements of these unaccompanied elderly, and the challenges faced by their children who cannot always be present to provide care. This understanding led to the innovative creation of the "Xiaoxinbao" product, which is an integrated healthcare service that is supported by a robust team of caretakers, family doctors, professional chaperone physicians, and experienced nurses. Their collective aim is to assist the elderly with their everyday healthcare management and ensure convenient health services access, hence providing superior health protection for senior citizens while simultaneously saving their children's time and resources. This initiative will promote better health management among the elderly in their daily life and facilitate convenient access to medical treatment, thereby providing enhanced health safeguards for them while easing time and cost burdens for their children.
The "Xiaoxinbao" suite of products primarily encompasses services like active butler accompaniment, daily online medical consultations, proactive management of chronic ailments, offline medical assistance, personalized on-site nursing, national second opinion support for critical illnesses, referral to appropriate medical resources, and other high-quality services. Not only do these provide more personalized, efficient, and comprehensive medical and healthcare solutions for the elderly, but they also bring forth time-saving, stress-relieving, and professional gifts for their children. The Filial Piety Gift truly embodies the idea of a seamless health companion for parents and worry-free care for children, even from afar. Purchase of the product is also made convenient – simply log into the Ping An Health app or mini-app, search for "Xiaoxinbao", and you can place an order with just a click.
Precise response to segmented needs underpins professional expertise
In recent times, guided by Ping An's "Integrated Finance + Healthcare" dual-axis strategy, Ping An Health has concentrated on crafting a managed care model. This has led to the establishment of a distinct business framework featuring "Managed Care + Family Doctor Membership + O2O Healthcare Services," offering all-inclusive healthcare solutions to users. The debut of Ping An Health's "Xiaoxinbao" specifically targets the elderly demographic, enabling the company to better cater to their nuanced, various medical and healthcare needs. Consequently, this enhances their overall health and ensures a joyful twilight of their lives. For the progeny of integrated finance clientele, the introduction of "Xiaoxinbao" not only helps gain real-time insights into their parents' health status but also serves to address seniors' emergency medical and healthcare needs as a surrogate. Undoubtedly, it's the most ideal manifestation of "filial piety'' benefits.
With the introduction of the "XiaoXinBao" product, Ping An Health swiftly transitioned to match the segmented demands of the integrated finance channel and innovative healthcare service scenarios, all while leveraging their professional and industry-leading medical service capabilities. As of June 30, 2023, Ping An Health assembled a dedicated team of roughly 50,000 in-house and affiliated physicians spanning 22 specialties, poised to fulfill users' needs for comprehensive, multi-level healthcare services. Furthermore, Ping An Health has engaged nearly 2,400 esteemed physicians and specialists as of the same date. Alongside this, Ping An Health established partnerships with nearly 4,000 hospitals, collaborated with 226,000 affiliated pharmacies, roped in 103,000 allied health service providers, and engages with over 2,000 partnered healthcare check-up institutions.
As the pace of China's aging surges, ensuring adequate healthcare access to the elderly has emerged as a critical aspect for societal stability and growth. Ping An Health has proposed a viable solution to improve the reach of medical and healthcare services to elderly individuals through "XiaoXinBao". Moving forward, Ping An Health commits to providing more compassionate healthcare services for the elderly, rooted in their core values of enabling users to save time, energy, and financial resources.
