Recently, EqualOcean Intelligence released the “2023 White Paper on Corporate Medical and Healthcare Management in China" (hereinafter referred to as the "White Paper”), which provides a detailed analysis of the current situation, pain points, development trends of the corporate medical and healthcare management industry in China with multidimensional criteria for supplier evaluation.
As a first-tier enterprise, Ping An Healthcare and Technology Company Limited (referred to as "Ping An Good Doctor” or “Ping An Health,”; Stock Code: 1833.HK), received the highest level of recognition in the White Paper due to its first-mover advantage, unique payment resources, nationwide service network and monetization channels, as well as its unique business model and comprehensive medical and healthcare service capabilities. It has become a benchmark for comprehensive enterprise medical and healthcare management service providers.
Steadily implementing three major business models: “managedcare + family doctor membership + O2O healthcare services”
As an important part of Ping An Group's managed healthcare model and the flagship of the medical ecosystem, Ping An Health has been focusing on B-end users and steadily implementing three major models of “managed care + family doctor membership + O2O healthcare services”since entering the Strategy 2.0 Continuum .
The family doctor membership serves as the pivot of the Company's business model, catering to the needs of different payers and providing users with a comprehensive service chain management that includes online consultations, prescriptions, referrals, follow-up monitoring, and healthcare consultations. It matches user with suitable healthcare management, sub-healthcare management, disease management, chronic disease management, and elderly care management, meeting the needs of high-net-worth customers. Through the family doctor model, Ping An Health bridges the gap between payment demands and supply-side resources, ultimately enhancing the efficiency and value of medical resources.
During the 2023 interim results reporting period, Ping An Health the Company partnered with nearly 4,000 hospitals and 226 thousand pharmacies, providing 1-hour drug delivery services in 249 cities and 24/7 drug delivery services and responses within 60 seconds. Ping An Health will continue to adhere to its unique business model of "managed care + family doctor membership + O2O healthcare services," seize the enormous market opportunities for online medical and healthcare services, and provide users with professional medical services through online and offline platforms.
Building the leading platform for comprehensive corporate healthcare management, empowering enterprises to enhance vitality
To ensure that corporate customers have a seamless user experience from “healthcare monitoring and risk management” to "healthcare intervention and medication and treatment," Ping An Health, based on the " Enterprise EZHealth" corporate healthcare management product, has newly upgraded two major solutions: "Health Checkup+” and Management+" as well as three core products: “physical and mental checkup,” “healthcare membership,” and “benefit mall,." Among them, Health Checkup+” creates an innovative employee healthcare examination model through value-added services such as customized examination plans, collective examination reports, the establishment of a research institute, and full-process consultation and guidance by healthcare doctors. In the meantime, " Management+" provides employees with online clinics, offline medical services, and services from renowned doctors. It customizes mental healthcare EAP (Employee Assistance Program), corporate medical rooms, and other products according to the needs of enterprises, digitally safeguarding corporate healthcare.
The White Paper showcases an excellent case of enterprise medical management services with the cooperation between Ping An Health and a state-owned energy enterprise. The company had a large number of employees, remote locations, diverse needs, and a lack of healthcare management awareness. Ping An Health integrated local resources and provided over 140,000 employees and their families with healthcare management solutions such as medical consultations and assistance, customized activities, and prescription purchases, helping the company establish a comprehensive healthcare security system. According to the data survey, employee satisfaction in the company has reached 95%, and over 5,000 hours of medical consultation time were saved for customer management personnel over the past three years, with a utilization rate of 75% for the direct reimbursement service for medication purchases by employees and their families.
As a one-stop enterprise healthcare management platform, Ping An Health has developed a differentiated product and service matrix with strong competitive advantages. It creates a new generation of healthcare management services that meet the real needs of enterprises, employees, and their families, creating a happy workplace through catering to diversified needs of different enterprises. Currently, Ping An Health's B-end strategic business has experienced a year-on-year growth rate of 88.9%. It has served a cumulative total of 1,198 corporate customers, and the renewal rate for existing corporate customers is approximately 90%.
With the changing trends in society and the increasing awareness of employee healthcare management, businesses are placing more emphasis on comprehensive planning and the overall nature of services in the field of medical healthcare management. The demand for personalized, convenient, and flexible healthcare management services is growing. In line with the trend of corporate medical healthcare management, Ping An Health is actively exploring ways to upgrade its services.
This year, Ping An Health has collaborated with Huawei in building a digitalized healthcare management ecosystem, partnered with L'Oréal to explore the innovative model of "product + medical services," worked together with Tianbao Construction in creating the future community's "healthcare core," and joined hands with Fuyong Culture to assist in the development of healthcare in private enterprises. Each collaboration represents Ping An Health's innovative exploration in the field of corporate healthcare management. In the future, Ping An Health will continue to leverage its unique advantages, deepen its strategic layout, promote the rapid development of China's corporate healthcare management industry, and help more businesses to achieve a win-win situation of employee healthcare and corporate success.
