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Driving Sustainable Growth Ping An Health's Active Contribution to the Healthy China Strategy through ESG Excellence

Ping An Health's commitment to ESG excellence has once again been recognized by international authorities. In the latest ESG rating by MSCI, Ping An Health received an A rating, placing it among the top performers in the healthcare services industry.

Last October, the 20th National Congress was successfully concluded in Beijing. Over the past decade, the Party and the State have achieved historic milestones and implemented transformative changes, propelling China towards a new era of building a modernized socialist country.

One of the key issues discussed as part of the 15 themes in the 20th National Congress Report was the improvement of people's livelihood and quality of life. This included the enhancement of the social security system and the promotion of Healthy China.

During the discussion, the following areas were emphasized:

· The importance of prioritizing people's health as a strategic development priority

· Improving the social assistance system with different levels and classifications

· Enhancing the social security and care service system for people with disabilities

· Strengthening health management for major chronic diseases

· Implementing the national strategy for actively responding to the aging population

· Developing the elderly care business and industry

· Optimizing services for widowed elderly individuals

· Developing and expanding medical and health teams Focusing on rural and community areas[MW1]

As the nation moves closer to realizing these goals, several healthcare and lifestyle related companies are fulfilling their social responsibilities, contributing to people’s well-being, livelihood, and quality of life.

Ping An Health (01833) is one of these companies. Ping An Health has been actively playing its role as a professional doctor-patient communication bridge for years. Through continuous model innovation and service upgrades, we are committed to promoting ecological development and contributing to the establishment of a multi-level medical protection system. Since the optimization and adjustment of the national new pneumonia prevention and control policy, Ping An Health has continued to support the Healthy China initiative through various medical products and services. Since the launch of the epidemic prevention and consultation zone on 2 December, the cumulative number of free online epidemic prevention and consultation services has exceeded 15 million, with the peak number of consultations across the platform exceeding 3 million in a single day.

Ping An Health's commitment to ESG excellence has once again been recognized by international authorities. In the latest ESG rating by MSCI, Ping An Health received an A rating, placing it among the top performers in the healthcare services industry.

Through years of practicing ESG, Ping An Health's MSCI ESG rating has been continuously upgraded

In China, ESG development started relatively late, but has rapidly gained attention and seen significant growth in recent years. Among them, Ping An Health and other medical and health service companies have been at the forefront of ESG practices due to their characteristics being consistent with the direction of ESG development.

According to Zhitong Caijing APP, Ping An Health has practiced its social responsibility in multiple areas in recent years. It has participated in poverty alleviation projects, provided assistance in fighting pandemics, offered disaster relief, implemented village doctor projects, and facilitated the implementation of universal medical care. By doing so, Ping An Health has not only practiced social welfare but also contributed to the harmonious development of society.

In early 2020, during the pandemic and subsequent peaks in various places, Ping An Health utilized the resources and advantages of its internet medical platform to support the public in all aspects of fighting the pandemic. This included online consultations, material assistance, pharmaceutical protection, and online education. With its expertise and resources, Ping An Health played an essential role in supporting the public during these challenging times.

In 2022, during the ongoing pandemic prevention measures in many places, Ping An Health provided 24/7 free consultations with family doctors for its users. Additionally, to address the issue of restricted access to medical treatment during the pandemic, Ping An Health quickly launched the Anti-Epidemic Care Zone. This online platform allows users to consult with doctors in various departments, including internal medicine, surgery, gynecology, and pediatrics. Furthermore, users can access medical and health services such as prescriptions, medicine purchases, and home delivery without leaving their homes. To address the problem of out-of-stock drugs for patients with chronic diseases, Ping An Health has also launched a "chronic disease drug demand registration platform" to help protect residents' drug demand, allowing users to independently find and purchase drugs online and register their chronic disease drug demand.

In addition, to implement the goal of "Healthy China 2030" and actively echo the national call for poverty eradication, Ping An Health has launched the "Village Doctor Project" since 2018. The initiative implements a three-level customized health poverty alleviation project for village guards, village doctors, and other villagers. The project improved the medical standards of poor areas nationwide, and assisted in the construction and upgrading of more than 1,200 village health clinics, training of more than 11,000 village doctors, and carrying out a total of more than 700 mobile health checkups and medical checkups. Ping An has conducted more than 700 mobile health checkups and charity clinics, benefiting more than 100,000 villagers.

Ping An Health has partnered with pharmaceutical companies, industry associations, and public welfare organizations to improve healthcare access and quality for the entire population, including underprivileged areas. The project aims to optimize disease management by distributing high-quality medical resources where they are most needed. This effort is part of Ping An Health's commitment to inclusive healthcare exploration and contributing to the Healthy China 2030 initiative.

At the same time, Ping An Health is also highly concerned about social issues and has been innovating its public welfare model to assist disaster-stricken areas and help solve social problems such as poverty, lack of medical and educational resources, and care for difficult groups in its operation sites.

Over the years, Ping An Health's ESG practices have been recognized by international authorities and have won numerous ESG-related awards. For example, the "Special ESG Gold Award" from the Institute of ESG & Benchmark, the "Most Socially Responsible Listed Company" award from Zhitong Caijing, and the "Most ESG Value Award of the Year" from the Cailian Press.

During the 2022 China Entrepreneurs Boao Forum, Ping An Health was selected as one of the 2022 Outstanding ESG Practice Cases in Corporate ESG in the 2022 Corporate ESG Development Forum jointly organized by Xinhua, China Enterprise Reform and Development Research Institute, and China ESG Institute of Capital University of Economics and Trade.

Technology and model innovation drive product and service upgrades to boost development of Healthy China

As a medical and health service company with strong technology DNA, Ping An Health has also achieved remarkable results in technology and model innovation.

Ping An Health has leveraged technological innovation to achieve precise triage and improve efficiency in medical services. Through the use of autonomous artificial intelligence technology and other advanced technological means, Ping An Health has enabled more accurate and efficient medical services.

According to Zhitong Caijing APP, Ping An Health has leveraged the power of AI technology to improve the pre-consultation and consultation phases of medical services. Through automatic analysis of user complaints, Ping An Health can match patients with the most suitable doctors, reducing waiting time and serving as an offline hospital guide desk. During consultations, Ping An Health automatically matches appropriate consultation templates based on user complaints, enabling doctors to conduct more comprehensive consultations.

On the other hand, Ping An Health also continues to strengthen its medical products and services to support the Healthy China initiative. For example, to ensure the consistency, suitability, and effectiveness of medical services, Ping An Health has built a comprehensive medical monitoring system consisting of three major components: standardized consultation process, diagnosis and treatment review, and prescription review.

Ping An Health has established a medical monitoring system that includes:

· Consultation process standardization: setting up a standardized consultation process and terminology for each diagnosis to guide doctors in following the process and standardizing consultations.

· Diagnosis and treatment review: the proposed diagnosis audit system reviews the diagnosis results of the consultation, analyzes the doctor-patient dialogue and corresponding diagnosis, and determines the reliability of the diagnosis, rejecting any inappropriate diagnosis.

· Prescription review: the prescription audit system reviews prescriptions issued by doctors based on the diagnosis. The prescription review system checks for medical appropriateness between the diagnosis, the user's personal profile, and the prescription, rejecting any prescriptions that fail the review.

These measures are in place to ensure that medical services are of high quality, consistent, and appropriate, contributing to the overall improvement of healthcare in China.[MW2]

In September 2021, a doctor from Ping An Health team realized that the patient had possible suicidal intentions during the consultation and immediately guided the patient to call 120 emergency to report the concerning event. The company's legal compliance team called the police after losing contact with the patient. Eventually, local public security found the patient at home and sent the patient to the hospital, successfully saving the patient’s life.

In addition to providing protection for the health of its customers, Ping An Health also places equal emphasis on protecting the legal rights of doctors. For example, through the development of the "Internet Hospital Personnel File Management System", it is required that doctors' personal information be properly stored to prevent loss, leakage, and damage of materials. In addition, the company has established an internal physician learning system to continuously improve the professional triage capabilities of physicians, and has selected outstanding personnel to conduct external professional content learning and practice.

Ping An Health is committed to optimizing its internal quality system and strengthening the quality control of medical products. The company has established an independent quality management department to monitor the entire process of pharmaceutical products in multiple dimensions, such as process management, product recall, personnel training, and supplier management. Additionally, Ping An Health has introduced suppliers of various categories based on market demand and analysis of industry and supply characteristics, expanded the supplier pool and commodity pool, and conducted multi-dimensional audits of merchants on the platform for platform quality control.

As data security becomes an increasingly pressing concern in China, it has been elevated to a national strategy, and the introduction of the "Three Laws and One Regulation" on cyber security has imposed more stringent requirements on the protection of personal information and data security of enterprises. Against this backdrop, Ping An Health has been certified as the first organization in the healthcare industry to obtain the Data Security Management Capability Certification (DSMC), based on its own comprehensive technical capabilities and years of experience in serving users in the industry. Earlier, Ping An Health was also awarded ISO/IEC 27001 Information Security Management System Certification and ISO/IEC 27701 Privacy Information Management System Certification by DNV (Det Norske Veritas), an international certification body, and the scope was extended to the entire business, effectively enhancing the company's overall privacy protection and security capabilities.

Conclusion

Nowadays, as the concept of sustainable development continues to evolve, stakeholders from various industries and fields are working together to improve ESG-related policies, methodologies, and data, while jointly implementing ESG and sustainable development in China. In the meantime, the comprehensive social security system and development of Healthy China continues to be emphasized.

Against this backdrop, ESG initiatives in terms of investment strategies are increasingly prominent, with ESG factors being incorporated into investment decision-making mechanisms and consideration. As one of the pioneers in ESG practices, Ping An Health is expected to receive a new assessment of its long-term value through consistent ESG practice and recognition.

https://m.zhitongcaijing.com/content/detail/856965.html?id=856965

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